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About

Flutin is a music discovery platform focused towards independent artists. Using AI, Flutin tracks music listening behaviour of the users and recommends the most relevant tracks from emerging and independent artists, thus helping them discover new music and providing better and relevant exposure to the artists. Flutin has over 9 ...

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Contact

Publicist
Zeynep Yasar
8129613518

Current News

  • 03/31/202003/31/2020

Finally Heard: Flutin First Helps India’s Hidden Talent Raise its Voice

Aspiring artists face daunting fights to fame in any era, and the current state of the world only makes the battle harder. The singers and songwriters with stories to tell have no way of raising their voices or reaching an audience, no way of turning that clever lyric or inspiring melody into a hit.

Flutin First, the new artist incubator program from international music startup Flutin, is designed to give them everything they need to rise above adversity and make the music they were destined...

Press

  • Music Business Worldwide, Feature story, 02/24/2020, Video Games Giant Sega Invests in India-based Music Service Flutin Text
  • VentureBeat, Feature story, 02/24/2020, Sega invests in music-discovery tool Flutin Text
  • Yahoo! Entertainment, Feature story, 02/24/2020, Sega invests in music-discovery tool Flutin Text
  • Digital Music News, Feature story, 02/25/2020, SEGA Moves into the Music Industry — Starting With Flutin Investment Text
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News

03/31/2020, Finally Heard: Flutin First Helps India’s Hidden Talent Raise its Voice
03/31/202003/31/2020, Finally Heard: Flutin First Helps India’s Hidden Talent Raise its Voice
Announcement
03/31/2020
Announcement
03/31/2020
Flutin First, the new artist incubator program from international music startup Flutin, is designed to give artists everything they need to rise above adversity and make the music they were destined to make. The program allows artists to submit from anywhere and is guided by esteemed entertainment and media experts. MORE» More»

Aspiring artists face daunting fights to fame in any era, and the current state of the world only makes the battle harder. The singers and songwriters with stories to tell have no way of raising their voices or reaching an audience, no way of turning that clever lyric or inspiring melody into a hit.

Flutin First, the new artist incubator program from international music startup Flutin, is designed to give them everything they need to rise above adversity and make the music they were destined to make. The program allows artists to submit from anywhere and is guided by esteemed entertainment and media experts.

The process is simple. Artists submit their original songs here. A panel of celebrity mentors, including Punjabi pop legend Sukhbir Singh, will select the most promising tracks. From there, “they will have an all-expenses paid studio session to create a professional recording of their original song, with all the production and other help they’ll need. We’ll also pay for a high-quality video of their tracks,” explains Vishu Gupta, Flutin’s founder and former aspiring artist himself. The songs of Flutin First will receive dedicated social media promotion and a featured spot on Flutin.

“I remember the struggle of making my way as a musician all too well,” recalls Singh, who was so excited about Flutin he became an advisor and investor in the app. “Those days were hard. It’s wonderful to make them easier for some of India’s phenomenal talent.”

Artists come first for Flutin, and Flutin First is one way the increasingly internationally popular app evens the playing field for new sounds. The algorithm that powers the app was designed to promote budding artists’ songs among the right listeners, which adds up to big opportunity.

“We founded Flutin to get more new artists to more music fans,” explains Gupta. “I’m excited to support emerging artists by giving them what they need most when they are starting out, a helping hand to let them live their dreams.”

Flutin First is accepting compositions here. The program will accept entries on an ongoing basis.

Announcement
03/31/2020

02/24/2020, Flutin Music Service Receives Investment from SEGA Group
02/24/202002/24/2020, Flutin Music Service Receives Investment from SEGA Group
Announcement
02/24/2020
Announcement
02/24/2020
Flutin is announcing an investment partnership with SEGA, part of the well-known gaming and digital entertainment’s expansion into new, promising companies. The investment will enable Flutin to further strengthen its user base in key markets like the US. MORE» More»

Flutin is announcing an investment partnership with SEGA, part of the well-known gaming and digital entertainment’s expansion into new, promising companies. The investment will enable Flutin to further strengthen its user base in key markets like the US. Based in India but growing across the globe, Flutin offers listeners recommendations that purposefully surface emerging artists they’ll love, based on their activities, locations, and musical loves. 

“Investing in Flutin is part of SEGA’s effort to advance into the music industry. They believe in us because of the approach we are taking in supporting emerging musicians and providing them substantial tools to grow their fanbase. 63% of total music revenue in Japan comes from independent music, and SEGA understands that this will be reflected globally in a few years,” notes Flutin founder and CEO Vishu Gupta. “They believe that platforms like Flutin that support emerging artists and help surface new talent in the industry are going to play a vital role in the next wave of change in the music industry.” 

"SEGA has often taken a broad view of entertainment, within and outside the gaming space, and looked for meaningful partners and investment opportunities,” says Toshihisa Kiyomiya, investment director of SEGA. “In markets like India and in areas like streaming music and music-based mobile apps, we see a great potential for growth and innovation, which is why we're excited to support Flutin as it continues to create value for musicians and music lovers worldwide."

About Flutin

Flutin is a music discovery platform focused on independent artists. Using AI, Flutin tracks music listening behaviour of the users and recommends the most relevant tracks from emerging and independent artists, thus helping them discover new music and providing better and more relevant exposure to the artists. Flutin has over 9 million downloads, over 300K DAUs and streaming 3 million songs daily. It raised funding from GHV Accelerator and some HNI Angels and corporate investors. The company aims to be the Facebook for Music in the near future as a unique product, solutions and support.

Announcement
02/24/2020

01/27/2020, Flutin Announces Flutin First, Its Emerging Artist Incubator
01/27/202001/27/2020, Flutin Announces Flutin First, Its Emerging Artist Incubator
Announcement
01/27/2020
Announcement
01/27/2020
Flutin is launching Flutin First, a talent incubator to jumpstart the careers of new Hindi and Punjabi-language performers right when they need it most. “We are looking to give a grand launch to the music careers of exciting and talented musicians creating original music,” explains Flutin founder and CEO Vishu Gupta. MORE» More»

When you want to empower emerging artists and help them find their fans, it’s not just about building a platform or space. It’s about lifting up and investing in promising talent, one compelling musician at a time. This requires more than bootcamps or pop-up events. Supporting early-stage artists is an investment, one music-obsessed platforms know is worth making.

That’s why Flutin is launching Flutin First, a talent incubator to jumpstart the careers of new Hindi and Punjabi-language performers right when they need it most. “We are looking to give a grand launch to the music careers of exciting and talented musicians creating original music,” explains Flutin founder and CEO Vishu Gupta. “By supporting them at a crucial phase of their career, we hope to ensure their future success.”

For this debut round of Flutin First, the music platform is looking for original compositions in Hindi or Punjabi. The six best will win a spot on the Flutin First compilation album. The best will get access to studio recording, music video production, and social media promotion, with Flutin covering all the costs. After the song and its video are ready for the world, they will be available on Flutin and Flutin’s YouTube channel. A large portion of all revenue from the track will go to the artist.

“We founded Flutin with an eye to getting more new artists to more music fans,” explains Gupta. “I’m excited to get to extend that role in supporting emerging artists by giving them what they need most when they are starting out, a helping hand to finance and work on key elements like a polished single, a good video, and a solid social media campaign to get the word out about them.”

Flutin First will be accepting compositions for consideration until February 5, 2020. Artists can submit their work here.

About Flutin

Flutin is a music discovery platform focused on independent artists. Using AI, Flutin tracks music listening behaviour of the users and recommends the most relevant tracks from emerging and independent artists, thus helping them discover new music and providing better and more relevant exposure to the artists. Flutin has over 9 million downloads, over 300K DAUs and streaming 3 million songs daily. It raised funding from GHV Accelerator and some HNI Angels and corporate investors. The company aims to be the Facebook for Music in the near future as a unique product, solutions and support.

 

Announcement
01/27/2020

01/08/2020, Flutin Announces Investment and Creative Collaboration with Indian Pop Star Sukhbir Singh
01/08/202001/08/2020, Flutin Announces Investment and Creative Collaboration with Indian Pop Star Sukhbir Singh
Announcement
01/08/2020
Announcement
01/08/2020
Indian pop icon and seasoned music professional Sukhbir Singh is partnering with international music app Flutin as an investor. He is also using the platform to support his latest artistic initiatives, employing the app’s powerful promotion and distribution. MORE» More»

Indian pop icon and seasoned music professional Sukhbir Singh is partnering with international music app Flutin as an investor. He is also using the platform to support his latest artistic initiatives, employing the app’s powerful promotion and distribution.
 
“We are thrilled that Sukhbir has agreed to collaborate with us, both on the business and creative sides,” explains Flutin founder and CEO Vishu Gupta. “He sees how Flutin is bringing innovation to the music industry in India and around the globe, and how we’re bridging the gap for artists, especially those in the emerging category. Our commitment to these artists and their needs was a large part of what interested Sukhbir in our company.”
 
Singh has a storied career in music and film, thanks to music that embraces Punjabi bhangra and global pop sensibilities. He heard about Flutin and its independent ethos, and was intrigued. 
 
“I’m partnering with Flutin as an investor and mentor,” Singh notes, “and I rarely find platforms that connect music to listeners in such an engaging way. Flutin has some unique features for listeners; for example, it allows listeners to dedicate songs to other users. It provides a platform to budding artists who need the help and support. I know; I used to be one myself.” 
 
Flutin draws on user behavior to predict what new music might work in listeners’ playlists, based in part on their location and the behavior of those nearby. Thus, fans who love similar music, or people engaging in a similar activity in a similar location, are encouraged to check out new tracks and find their next favorite song.
 
“We’ve been able to get traction for little-known artists in the US and for independent musicians in India, and we’re excited to see where our work with Sukhbir’s new tracks will take us,” says Gupta. “Subkhir’s faith in us validates our approach, we feel, and we can’t wait to turn this into a truly beneficial partnership for all, fans included.”
 
About Flutin
 
Flutin is a music discovery platform focused towards independent artists. Using AI, Flutin tracks music listening behaviour of the users and recommends the most relevant tracks from emerging and independent artists, thus helping them discover new music and providing better and relevant exposure to the artists. Flutin has over 9 million downloads, over 300K DAUs and streaming 3 million songs daily. Raised US $340K investment from GHV Accelerator and some HNI Angels. The company aims to be the Facebook for Music in the near future as a unique product, solutions and support.

Announcement
01/08/2020

10/23/2019, Flutin Puts Emerging Artists Where They Need to Be: In Music Fans’ Playlists
10/23/201910/23/2019, Flutin Puts Emerging Artists Where They Need to Be: In Music Fans’ Playlists
Announcement
10/23/2019
Announcement
10/23/2019
Flutin uses AI to serve both musicians who want to reach new audiences and potential fans who want to find new music they didn’t know existed. Its mix of features and customization has sparked 9.7 mil downloads and keeps 370K daily users streaming an average of 3 mil tracks a day. MORE» More»

App boosts indie musicians via AI-powered playlists and engaging UX

Austin-based Christophe Lavigne had been working on his music for years, leading the rock band Arrows to Fire. Like a lot of indie artists, he’d done all he could, but the results were disheartening. An album’s worth of tracks on Spotify would garner less than 50 listeners. 

Lavigne discovered Flutin, an app that tunes into users’ locations and habits, and things shifted. As his songs popped up in hundreds of thousands of users’ custom playlists, he got stream after stream, racking up half a million plays in just 10 days.

“Christophe had spent money on ads and boosts on social media, but was really struggling to find the right channel,” says Flutin CEO Vishu Gupta. “He was dealing with what lots of emerging musicians face in the market without a network. They struggle to find a relevant mass audience and build a financially viable career. On the other side, listeners who would love their music only search for what they have already heard. This is where we come in.”

Flutin uses AI to serve both musicians who want to reach new audiences and potential fans who want to find new music they didn’t know existed. Its mix of features and customization has sparked 9.7 mil downloads and keeps 370K daily users streaming an average of 3 mil tracks a day. The India-based app’s stunning rise in its home market has changed the careers and lives of dozens of independent Indian artists, in a scene overwhelmingly dominated by Bollywood heavyweights. 

RII (Rina Charaniya) was able to build such a following via Flutin, racking up 3.5 mil streams. She caught the eye of T-Series (the Indian label and YouTube channel that has conquered the world). “Flutin promises just the right amount of exposure and a strong fan-base,” Charaniya says, “exactly what a budding artist needs."

RII’s story is music to Gupta’s ears. He knows firsthand the trials of indie music life, as a vocalist in a band when he was in college. “It was so hard to get gigs or sell music,” he recalls. “I really felt the lack of a platform that promoted emerging musicians and that didn’t require users to search for specific tracks they didn’t know existed.” 

Flutin’s savvy use of data and ingenious approach to user experience ensures artists connect more often with fans. The app draws on geolocation, demographics, mood, user song preferences, and activity, to build highly personalized playlists with tracks from both well-known and new artists. For example, it will custom create a playlist for your daily morning run in your favorite park, with no ads and no subscription.

“We're tracking several key data points across our platform. Our AI takes information on the 'what', 'when', and 'where' factors from our users’ listening habits, including their interactions. We also supplement this data with the mood or feeling our users provide. The end result is a unique playlist for every unique individual,” explains Gupta. “If you’re listening to hip hop, we’ll insert artists similar to the hip hop artists you already listen to in your feed. Since the user has already been listening to similar music, the discovery unfolds really organically. They go ahead and listen to more music from this new artist, then often move to the artist’s profile to learn more.” Lavigne’s tracks, for example, popped up beside similar sounding and feeling rock favorites, and new fans were forged.

Flutin then provides easy ways in app for musicians to convert interest into revenue, taking a very modest share of the transaction. “Users find out about their new favorite artists’ concerts, buy tickets, and buy their merch,” Gupta notes. “Listeners get more relevant artists to enjoy, and emerging musicians’ careers start to change.” 

Flutin is expanding in the U.S. and is rolling out new tools to help artists based on its geo-location and other AI-powered insights. For musicians like Lavigne eager to jumpstart their fan engagement, its power is clear. “I found real fans in places I never expected, people I never would have been able to reach otherwise,” Lavigne reflects.

Announcement
10/23/2019