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About

Flutin is a music discovery platform focused towards independent artists. Using AI, Flutin tracks music listening behaviour of the users and recommends the most relevant tracks from emerging and independent artists, thus helping them discover new music and providing better and relevant exposure to the artists. Flutin has over 9 ...

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Zeynep Yasar
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Current News

  • 01/27/202001/27/2020

Flutin Announces Flutin First, Its Emerging Artist Incubator

When you want to empower emerging artists and help them find their fans, it’s not just about building a platform or space. It’s about lifting up and investing in promising talent, one compelling musician at a time. This requires more than bootcamps or pop-up events. Supporting early-stage artists is an investment, one music-obsessed platforms know is worth making.

That’s why Flutin is launching Flutin First, a talent incubator to jumpstart the careers of new Hindi and...

Press

  • Derbi Foundation, Feature story, 01/21/2020, [Funding alert] Singer Sukhbir Singh invests in international music app Flutin Text
  • Trend Music News, Feature story, 02/01/2020, Flutin Announces Flutin First, Its Emerging Artist Incubator Text
  • Marketing Mind, Mention, 01/27/2020, After Successful Singing Career, How Sukhbir Singh Is Turning Into Entrepreneurship Text
  • Startup Buddy, Highlight, 01/21/2020, [Funding alert] Singer Sukhbir Singh invests in international music app Flutin Text
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News

01/27/2020, Flutin Announces Flutin First, Its Emerging Artist Incubator
01/27/202001/27/2020, Flutin Announces Flutin First, Its Emerging Artist Incubator
Announcement
01/27/2020
Announcement
01/27/2020
Flutin is launching Flutin First, a talent incubator to jumpstart the careers of new Hindi and Punjabi-language performers right when they need it most. “We are looking to give a grand launch to the music careers of exciting and talented musicians creating original music,” explains Flutin founder and CEO Vishu Gupta. MORE» More»

When you want to empower emerging artists and help them find their fans, it’s not just about building a platform or space. It’s about lifting up and investing in promising talent, one compelling musician at a time. This requires more than bootcamps or pop-up events. Supporting early-stage artists is an investment, one music-obsessed platforms know is worth making.

That’s why Flutin is launching Flutin First, a talent incubator to jumpstart the careers of new Hindi and Punjabi-language performers right when they need it most. “We are looking to give a grand launch to the music careers of exciting and talented musicians creating original music,” explains Flutin founder and CEO Vishu Gupta. “By supporting them at a crucial phase of their career, we hope to ensure their future success.”

For this debut round of Flutin First, the music platform is looking for original compositions in Hindi or Punjabi. The six best will win a spot on the Flutin First compilation album. The best will get access to studio recording, music video production, and social media promotion, with Flutin covering all the costs. After the song and its video are ready for the world, they will be available on Flutin and Flutin’s YouTube channel. A large portion of all revenue from the track will go to the artist.

“We founded Flutin with an eye to getting more new artists to more music fans,” explains Gupta. “I’m excited to get to extend that role in supporting emerging artists by giving them what they need most when they are starting out, a helping hand to finance and work on key elements like a polished single, a good video, and a solid social media campaign to get the word out about them.”

Flutin First will be accepting compositions for consideration until February 5, 2020. Artists can submit their work here.

About Flutin

Flutin is a music discovery platform focused on independent artists. Using AI, Flutin tracks music listening behaviour of the users and recommends the most relevant tracks from emerging and independent artists, thus helping them discover new music and providing better and more relevant exposure to the artists. Flutin has over 9 million downloads, over 300K DAUs and streaming 3 million songs daily. It raised funding from GHV Accelerator and some HNI Angels and corporate investors. The company aims to be the Facebook for Music in the near future as a unique product, solutions and support.

 

Announcement
01/27/2020

01/08/2020, Flutin Announces Investment and Creative Collaboration with Indian Pop Star Sukhbir Singh
01/08/202001/08/2020, Flutin Announces Investment and Creative Collaboration with Indian Pop Star Sukhbir Singh
Announcement
01/08/2020
Announcement
01/08/2020
Indian pop icon and seasoned music professional Sukhbir Singh is partnering with international music app Flutin as an investor. He is also using the platform to support his latest artistic initiatives, employing the app’s powerful promotion and distribution. MORE» More»

Indian pop icon and seasoned music professional Sukhbir Singh is partnering with international music app Flutin as an investor. He is also using the platform to support his latest artistic initiatives, employing the app’s powerful promotion and distribution.
 
“We are thrilled that Sukhbir has agreed to collaborate with us, both on the business and creative sides,” explains Flutin founder and CEO Vishu Gupta. “He sees how Flutin is bringing innovation to the music industry in India and around the globe, and how we’re bridging the gap for artists, especially those in the emerging category. Our commitment to these artists and their needs was a large part of what interested Sukhbir in our company.”
 
Singh has a storied career in music and film, thanks to music that embraces Punjabi bhangra and global pop sensibilities. He heard about Flutin and its independent ethos, and was intrigued. 
 
“I’m partnering with Flutin as an investor and mentor,” Singh notes, “and I rarely find platforms that connect music to listeners in such an engaging way. Flutin has some unique features for listeners; for example, it allows listeners to dedicate songs to other users. It provides a platform to budding artists who need the help and support. I know; I used to be one myself.” 
 
Flutin draws on user behavior to predict what new music might work in listeners’ playlists, based in part on their location and the behavior of those nearby. Thus, fans who love similar music, or people engaging in a similar activity in a similar location, are encouraged to check out new tracks and find their next favorite song.
 
“We’ve been able to get traction for little-known artists in the US and for independent musicians in India, and we’re excited to see where our work with Sukhbir’s new tracks will take us,” says Gupta. “Subkhir’s faith in us validates our approach, we feel, and we can’t wait to turn this into a truly beneficial partnership for all, fans included.”
 
About Flutin
 
Flutin is a music discovery platform focused towards independent artists. Using AI, Flutin tracks music listening behaviour of the users and recommends the most relevant tracks from emerging and independent artists, thus helping them discover new music and providing better and relevant exposure to the artists. Flutin has over 9 million downloads, over 300K DAUs and streaming 3 million songs daily. Raised US $340K investment from GHV Accelerator and some HNI Angels. The company aims to be the Facebook for Music in the near future as a unique product, solutions and support.

Announcement
01/08/2020

10/23/2019, Flutin Puts Emerging Artists Where They Need to Be: In Music Fans’ Playlists
10/23/201910/23/2019, Flutin Puts Emerging Artists Where They Need to Be: In Music Fans’ Playlists
Announcement
10/23/2019
Announcement
10/23/2019
Flutin uses AI to serve both musicians who want to reach new audiences and potential fans who want to find new music they didn’t know existed. Its mix of features and customization has sparked 9.7 mil downloads and keeps 370K daily users streaming an average of 3 mil tracks a day. MORE» More»

App boosts indie musicians via AI-powered playlists and engaging UX

Austin-based Christophe Lavigne had been working on his music for years, leading the rock band Arrows to Fire. Like a lot of indie artists, he’d done all he could, but the results were disheartening. An album’s worth of tracks on Spotify would garner less than 50 listeners. 

Lavigne discovered Flutin, an app that tunes into users’ locations and habits, and things shifted. As his songs popped up in hundreds of thousands of users’ custom playlists, he got stream after stream, racking up half a million plays in just 10 days.

“Christophe had spent money on ads and boosts on social media, but was really struggling to find the right channel,” says Flutin CEO Vishu Gupta. “He was dealing with what lots of emerging musicians face in the market without a network. They struggle to find a relevant mass audience and build a financially viable career. On the other side, listeners who would love their music only search for what they have already heard. This is where we come in.”

Flutin uses AI to serve both musicians who want to reach new audiences and potential fans who want to find new music they didn’t know existed. Its mix of features and customization has sparked 9.7 mil downloads and keeps 370K daily users streaming an average of 3 mil tracks a day. The India-based app’s stunning rise in its home market has changed the careers and lives of dozens of independent Indian artists, in a scene overwhelmingly dominated by Bollywood heavyweights. 

RII (Rina Charaniya) was able to build such a following via Flutin, racking up 3.5 mil streams. She caught the eye of T-Series (the Indian label and YouTube channel that has conquered the world). “Flutin promises just the right amount of exposure and a strong fan-base,” Charaniya says, “exactly what a budding artist needs."

RII’s story is music to Gupta’s ears. He knows firsthand the trials of indie music life, as a vocalist in a band when he was in college. “It was so hard to get gigs or sell music,” he recalls. “I really felt the lack of a platform that promoted emerging musicians and that didn’t require users to search for specific tracks they didn’t know existed.” 

Flutin’s savvy use of data and ingenious approach to user experience ensures artists connect more often with fans. The app draws on geolocation, demographics, mood, user song preferences, and activity, to build highly personalized playlists with tracks from both well-known and new artists. For example, it will custom create a playlist for your daily morning run in your favorite park, with no ads and no subscription.

“We're tracking several key data points across our platform. Our AI takes information on the 'what', 'when', and 'where' factors from our users’ listening habits, including their interactions. We also supplement this data with the mood or feeling our users provide. The end result is a unique playlist for every unique individual,” explains Gupta. “If you’re listening to hip hop, we’ll insert artists similar to the hip hop artists you already listen to in your feed. Since the user has already been listening to similar music, the discovery unfolds really organically. They go ahead and listen to more music from this new artist, then often move to the artist’s profile to learn more.” Lavigne’s tracks, for example, popped up beside similar sounding and feeling rock favorites, and new fans were forged.

Flutin then provides easy ways in app for musicians to convert interest into revenue, taking a very modest share of the transaction. “Users find out about their new favorite artists’ concerts, buy tickets, and buy their merch,” Gupta notes. “Listeners get more relevant artists to enjoy, and emerging musicians’ careers start to change.” 

Flutin is expanding in the U.S. and is rolling out new tools to help artists based on its geo-location and other AI-powered insights. For musicians like Lavigne eager to jumpstart their fan engagement, its power is clear. “I found real fans in places I never expected, people I never would have been able to reach otherwise,” Lavigne reflects.

Announcement
10/23/2019