Japanese games giant Sega has invested in Indian music startup called Flutin.
That's according to Music Business Worldwide, which reports that this is part of the games firm's advance into the music space. Flutin boasts 9m downloads with over 300,000 daily active users in addition three songs streamed a day.
There's no word on just how much money Sega has given the company just yet.
“Investing in Flutin is part of Sega's effort to advance into the music industry," Flutin's founder and CEO Vishu Gupta said.
“They believe in us because of the approach we are taking in supporting emerging musicians and providing them substantial tools to grow their fanbase.
“63 per cent of total music revenue in Japan comes from independent music, and Sega understands that this will be reflected globally in a few years.”
“They believe that platforms like Flutin that support emerging artists and help surface new talent in the industry are going to play a vital role in the next wave of change in the music industry.”
Sega investment director Toshihisa Kiyomiya added: "Sega has often taken a broad view of entertainment, within and outside the gaming space, and looked for meaningful partners and investment opportunities.
“In markets like India and in areas like streaming music and music-based mobile apps, we see a great potential for growth and innovation, which is why we’re excited to support Flutin as it continues to create value for musicians and music lovers worldwide.”